Coffee Holding Company Engages Liolios Group to Lead New Investor Relations Program

 STATEN ISLAND, NY - October 9, 2009 - Coffee Holding Co., Inc. ("Coffee Holding") (AMEX: JVA), a leading integrated wholesale coffee roaster and dealer in the United States, has engaged Liolios Group, Inc. to help lead the company's new investor relations and financial communications program.

"We have arrived at a pivotal stage in our development that has made it important for a team of experienced professionals like Liolios Group to help us deliver our message more effectively to our shareholders and raise our profile in the investment community," said Andrew Gordon, president and CEO of Coffee Holding. "Liolios Group not only understands our industry but they also bring a proven record of assisting emerging growth companies in building quality, long-term relationships with investors, analysts, money managers and institutions."

Liolios Group will collaborate with the management of Coffee Holding to refine the company's message and outline a new communications strategy, including identifying key performance indicators which investors should focus upon as they track the company's progress. Liolios Group will also schedule several investor meetings and financial conferences over the next several months, targeting investors and key influencers such as analysts, fund managers, investment advisors and members of the financial press.

To receive a corporate profile on Coffee Holding or to learn more about the company's progress, please contact Liolios Group at (949) 574-3860 or email