Coffee Holding Co., Inc. Announces Three-Year Licensing Agreement With Entenmann's Products, Inc.

 BROOKLYN, NY--(MARKET WIRE)--Jul 2, 2007 -- Coffee Holding Co., Inc. (AMEX:JVA - News) has entered into a three-year licensing agreement with Entenmann's Products, Inc., the owner of the famous Entenmann's trademarks and subsidiary of Entenmann's, Inc., one of the nation's oldest baking companies, to manufacturer and distribute a new line of coffee products bearing the Entenmann's brand name. The agreement gives Coffee Holding Company the exclusive rights to manufacture, market and distribute a full line of Entenmann's brand coffee products throughout the United States. The Joester Loria Group, a premiere licensing and marketing agency and exclusive agent for Entenmann's Products, Inc., brokered the deal.

"We are extremely excited about this opportunity," said Andrew Gordon, President and CEO of Coffee Holding Co. "Entenmann's is the premier name in baked goods in Supermarket's around the country and we are proud to be able to associate ourselves with them. Branding a line of coffees with the Entenmann's name seems to be a natural as the synergies between the items should prove to be a winning combination in the stores they currently are known as well as the accounts which we already service."

"We anticipate a strong demand from consumers for Entenmann's coffee once they see the product in their local stores," says Lorraine Hale, Category Director for the Entenmann's companies. "We're looking forward to our entry into the coffee category with Coffee Holding Co. and anticipate a long and productive relationship."

With more than 100 products and over a century of experience, Entenmann's is best-known for delivering daily fresh-baked sweets to store shelves from coast-to-coast. All-time best sellers include the Original Recipe soft-baked chocolate chip cookie, crumb cakes and rich frosted donuts. Entenmann's continues to be an innovator in fresh-baked sweets, with the success of products such as Entenmann's "Little Bites." Designed to deliver the same great tastes in "right-sized" products, Entenmann's Little Bites offer convenience and portion-control for busy on-the-go lifestyles of both adults and children.

"We are delighted that the master bakers of Entenmann's and Coffee Holding Company are working together to extend the Entenmann's brand into the coffee category," says Joanne Loria, Executive Vice President and COO of The Joester Loria Group. "This is just the first step for Entenmann's and an exciting time for the brand as we continue to develop new, strategic branding opportunities in the food and beverage category."

 

About Entenmann's
New York-based Entenmann's, Inc. has been baking cakes, pies, cookies, Danish, donuts and other confections for over a century. Founded as a family bakery in 1898, the company remained family owned until 1976. Entenmann's, Inc. and Entenmann's Products, Inc. are now subsidiaries of George Weston Bakeries Inc. Entenmann's bakery in Bay Shore, Long Island is one of the largest in the country. Entenmann's delivers hundreds of products all across the U.S. with "just baked" freshness.

 

About Coffee Holding
Coffee Holding is a leading integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array of coffee products across the entire spectrum of consumer tastes, preferences and price points. Coffee Holding has been a family operated business for three generations and has remained profitable through varying cycles in the coffee industry and the economy. The Company's private label and branded coffee products are sold through the United States, Canada and abroad to supermarkets, wholesalers, and individually owned and multi unit retail customers.

Any statements that are not historical facts contained in this release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

About The Joester Loria Group
The Joester Loria Group, www.joesterloriagroup.com, is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, implementation of licensing strategy, management of publicity and advertising and marketing for licensing programs. The Joester Loria Group represents DaimlerChrysler Company for Jeep and Chrysler; American Greetings for Care Bears; Pepsi-Cola North America for Pepsi, Mountain Dew, and Aquafina; Baked Goods Leader, Entenmann's Products; BBC series Planet Earth, Fashion/lifestyle brand Couch Potato, Fido Dido, Zippo and award winning pre-school property Baby Genius.