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Coffee Holding Co., Inc. Will be the Opening Ceremony Coffee Sponsor of the 2011 Avon Walk for Breast Cancer in Multiple Cities

STATEN ISLAND, N.Y., April 15, 2011 (GLOBE NEWSWIRE) -- Coffee Holding Co., Inc. (Nasdaq:JVA) (the "Company") today announced it will be the Opening Ceremony Coffee Sponsor of the 2011 Avon Walk for Breast Cancer in three cities across the United States. The cities are Houston, Santa Barbara and San Francisco. 

Coffee Holding will be on-site in all three cities serving their S&W Specialty Arabica coffees to the participants who walk 39 miles over two days. S&W Specialty Arabica coffees are available at stores nationwide and online at www.coffeeholding.com. The money raised by the Avon Walk participants will provide women and men with breast cancer screening, support and treatment regardless of their ability to pay. Funds are immediately awarded in grants to leading cancer centers, research institutions and community-based organizations in the Walk regions. For more information on these events, click http://www.avonwalk.org.

"We are pleased to support this important cause that affects millions of families every year," said Andrew Gordon, President & CEO. "We're also proud to announce that we've donated $10,000 to the Avon Foundation for Women to help further their mission."  

The Avon Foundation was founded in 1955 with the goal of improving women's lives. Today they are proud to be the largest corporate philanthropy dedicated to women's causes globally. Their current dual mission supports breast cancer research and access to care, as well as addressing domestic and gender violence. Avon philanthropy also responds in times of major global disasters, including its most recent response to the earthquake in Haiti. Through 2010, Avon global philanthropy has raised and donated more than $800 million worldwide, saving lives around the world.

About Coffee Holding

Coffee Holding is a leading integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array of coffee products across the entire spectrum of consumer tastes, preferences and price points. Coffee Holding has been a family-operated business for three generations and has remained profitable through varying cycles in the coffee industry and the economy. The Company's private label and branded coffee products are sold throughout the United States, Canada and abroad to supermarkets, wholesalers, and individually owned and multi-unit retail customers.

About the Avon Walk for Breast Cancer

The Avon Walk for Breast Cancer series is a project of the Avon Foundation for Women, a 501(c)(3) public charity. Since its launch in 2003, the Avon Walk for Breast Cancer series has raised more than $380 million through the dedication of more than 142,000 participating women and men from across the country, including hundreds of Avon Associates and Representatives. The Avon Foundation awards the funds raised to local, regional and national breast cancer organizations to support breast cancer awareness and education, screening and diagnosis, access to treatment, support services, and scientific research. The Walks take place in nine cities, covering 39 miles in two days, and raise significant awareness and funds to fight breast cancer.The Avon Walk for Breast Cancer Series is the largest fund-raising event for the Avon Breast Cancer Crusade. Since the Crusade launched in 1992, Avon breast cancer programs in more than 50 countries have raised almost $700 million for research and advancing access to care, regardless of a person's ability to pay.

Avon Foundation for Women

The Avon Foundation for Women, the world's largest corporate-affiliated philanthropy focused on issues that matter most to women, was founded in 1955 to improve the lives of women. Through 2010, Avon global philanthropy has donated more than $800 million in more than 50 countries for causes most important to women. Today, Avon philanthropy focuses its funding on breast cancer research and access to care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. Avon also responds generously to provide support for relief and recovery efforts in times of major natural disasters and emergencies. 

For more information or to register for an Avon Walk for Breast Cancer, visit www.avonwalk.org or call 888-540-WALK.

Any statements that are not historical facts contained in this release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. We have based these forward-looking statements upon information available to management as of the date of this release and management's expectations and projections about certain future events. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

CONTACT: Leslie Lutz, Client Liaison
         Telephone: (718) 832-0800
 
 
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