NEW YORK, NY -- (Marketwire) -- Sep 11, 2012 -- Coffee prices have fallen sharply in 2012 as a result of increased production. The International Coffee Organization recently raised their 2011/2012 global coffee production estimate. "This revision is mostly attributable to better-than-expected levels of production in Vietnam, which is now estimated at 21 million bags, up 7.9 percent," the ICO said. The Paragon Report examines investing opportunities in the Coffee Industry and provides equity research on Green Mountain Coffee Roasters Inc. (NASDAQ: GMCR) and Coffee Holding Co., Inc. (NASDAQ: JVA).

Access to the full company reports can be found at:

www.ParagonReport.com/GMCR
www.ParagonReport.com/JVA

The ICO now forecasts global production to total 132.7 million bags for the 2011/2012 season compared to last month's estimate of 131.4 million bags and 134.3 million bags a year prior. Recent data from the ICO has shown that coffee consumption last year grew by 0.5 percent to 137.9 million bags, which was below the 10-year average of 2.3 percent. Coffee demand in producing nations grew by 3.3 percent while demand in emerging markets fell by 2 percent according ICO data.

The Paragon Report releases regular market updates on the Coffee Industry so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at www.ParagonReport.com and get exclusive access to our numerous stock reports and industry newsletters.

Green Mountain Coffee Roasters is a leader in specialty coffees and its innovative Keurig Single Cup brewing technology. Shares of the company soared over 13 percent Friday, it was recently given a Buy rating and a $39 price target from Lazard Capital Markets. "Green Mountain's growth profile, financial strength, and valuation present an attractive investment opportunity, in our view," wrote Lazard Capital Markets analyst Matthew DiFrisco.

Coffee Holding is a leading integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array of coffee products across the entire spectrum of consumer tastes, preferences and price points. The Company's core products can be divided into three categories: Wholesale Green Coffee, Private Label Coffee and Branded Coffee.

The Paragon Report has not been compensated by any of the above-mentioned publicly traded companies. Paragon Report is compensated by other third party organizations for advertising services. We act as an independent research portal and are aware that all investment entails inherent risks. Please view the full disclaimer at: http://www.paragonreport.com/disclaimer

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